Sof Sole's revolutionary new concentrated gel cleaner is for all types of leather, rubber, vinyl, mesh and canvas shoes. The water based formula has no harsh chemicals or solvents. Sof Sole gel cleaner is also effective on most carpet & upholstery stains, permanent marker, crayon and ink stains. It can also be used as a laundry pre-spotter and waterless hand cleaner. Directions: Press brushtop down on surface to be cleaned and squeeze bottle gently to activate product. Brush gently on soiled areas. Wipe off loose dirt and excess product with a clean, soft cloth.